Mentioning salary in a job posting can significantly impact both the number and quality of applications. Research shows that job ads with a clear salary indication receive up to 51% more responses than those without (source: Artra). This makes sense, as salary plays an important role for 83% of job seekers when deciding to apply, and for 43%, it is the deciding factor (source: Nationale Vacaturebank).
Despite this, many employers still choose to leave salary information out. Common reasons include uncertainty about the final salary, concerns about competition, or the belief that withholding salary details allows for more negotiation flexibility. However, in practice, transparency about salary not only attracts more applicants but also brings in candidates whose expectations align with the offer. This ensures a more efficient selection process.
Moreover, salary transparency contributes to a positive employer reputation. In a competitive job market, where candidates are increasingly selective, clear information about compensation can help position a company as an attractive employer.
By including salary details in job listings, companies can attract more and better-qualified candidates. In a time when talent is scarce, this simple step can make a significant difference.
