There’s no avoiding it: Generation Z, also known as Gen Z, is entering the job market, bringing many changes with them. Other generations and employers often look disapprovingly at this generation, but is that justified? Where does this negative image, including all the (pre)judices, come from?
Why Do Other Generations View Gen Z Negatively?
The generation before Gen Z, the Millennials or Generation Y, faced a very different situation when they entered the job market. We now live in a time of labor market shortages, but when the Millennials entered the workforce, there was a period of unemployment. Older generations often see Gen Z as privileged, spoiled, and/or having an unrealistic view of the world. This perception arises because Gen Z stands up for themselves and sets demands. But why is this seen as a problem? One could argue it’s because everyone reasons from their own perspective. Since the previous generation was in a different situation, where there was no room to make demands, the current generation is considered privileged. Nonetheless, the generations will have to work together; but how? The situation can be viewed from a different perspective; that it’s good that Gen Z stands up for themselves and that they are in a position where this is possible. A next generation doesn’t have to carry the pain of the previous one or be limited in their freedom to stand up for themselves, at least in this situation.
Gen Z in the Workplace
Gen Z is known for being a generation that stands for change. Change can be scary and not always desired, but changes can also offer opportunities. Yes, they set more demands, but they also bring many good qualities:
- They grew up in a digital world
- They are socially engaged
- They advocate for change
- They are independent and ambitious
- They value fulfillment over salary
The new generation grew up in the digital world, so they know better than anyone how to handle social media, the latest technology, and related software. They also feel responsible for – and are committed to – changing the world, often using social media to do so. Gen Z’ers are ambitious and independent, which is reflected in their demand for development and growth opportunities from employers. Additionally, salary is not as significant for them as it is for other generations. Gen Z prioritizes fulfillment and work environment over salary.
What Does Gen Z Expect from Employers?
- Opportunities for growth and development
- Remote work and flexible hours
- Good work/life balance
- Focus on sustainability
- Open communication
- Online visibility
Work environment and secondary employment conditions are of great importance to Gen Z’ers. They want to see growth and development opportunities at their employers and value a good work/life balance. As previously mentioned, Gen Z feels responsible for changing the world, which is why they also expect a focus on sustainability. This generation stands up for themselves, making an environment with open communication essential. Gen Z grew up in a digital world; they are frequently online and on social media. Therefore, the online visibility of an organization is also important. This is the way to reach this generation. Finally, Gen Z’ers generally lead busy lives; they feel responsible for changing the world, experience a certain performance pressure, are always online, and feel that certain societal problems are a burden on their shoulders. As a result, there is a need for remote work or flexible hours.
