Mentioning salary in a job posting can make a big difference in the number and quality of job applications. Research shows that job postings with a clear salary indication receive up to 51% more responses than those without this information (source: Artra). This makes sense, because for 83% of job seekers, salary plays an important role in their decision to apply, and for 43% it is even the decisive factor (source: Nationale Vacaturebank).
Yet many employers omit this information. This is often because the salary has not yet been definitively determined, for fear of competition or because it is thought that omitting a salary indication offers more room for negotiation. In practice, however, openness about salary not only attracts more applicants, but also produces better-suited candidates. Job seekers know immediately whether the position matches their expectations, making the selection process more efficient.
In addition, transparency about salary contributes to a positive employer image. In a tight labor market, where candidates are becoming increasingly critical, clarity on terms of employment helps to be seen as an attractive employer.
By including salary in job postings, companies can attract not only more, but better qualified candidates. At a time when talent is scarce, this simple step can make a big difference.
